S Groove
/ Selected Partners

Programmes in
production.

We programme music for properties operated by the UAE’s leading hospitality groups. Below — a selection of partnerships currently in production. Specific venues, artists and dates kept under partnership terms.

Plate I — JBRLive programming · Multiple venues
Case Study 01
01

Marriott International

A weekly arc tailored to fine dining, peak hours and after-set.

Programming for multiple properties under the Marriott International umbrella in the UAE. Each room runs its own arc, but the talent rotation flows across the portfolio so a single artist absence never breaks a night.

Venues under programme
Multiple
Nights per week
6
Active artists / month
8+

The monthly report is what I forward to ownership. We can show that programming nights drove a 12% lift in late-evening spend — that conversation used to be impossible.

GM, lounge venue · JBR
Plate II — DubaiLounge + lobby programming
Case Study 02
02

Jumeirah Group

Audio identity, programmed across lobby, lounge and pool.

Working across multiple Jumeirah Group properties on the audio identity for premium leisure and dining zones. Sax-led mornings, vocal-led evenings, deep house after eleven — calibrated to dwell time and check-out flow.

Properties
Multiple
Programming zones / property
3–5
Roster format
Solo + duo

It’s not a music agency. It’s a music operations team we don’t have to hire.

Group F&B Director, Jumeirah property
Plate III — DIFCRestaurant programming
Case Study 03
03

Aqua Hospitality

Restaurant-floor programming for a destination F&B operator.

Programming for properties operated by Aqua Hospitality. Restaurant-floor arc designed around the dining service — soft sax through seating, vocal-led at peak, percussion-driven into after-hours.

Venues
Multiple
Format
Live + DJ rotation
Cadence
Six nights / week

I haven’t thought about who is playing tonight in eight months.

Operations Director, restaurant group · DIFC
Independent properties

We also programme for independent 5★ properties in the UAE.

Standalone restaurants, rooftop bars and concept lounges — on request. Discretion clauses standard.

Become a partner

Let’s design
your room’s sound.