Cocktail hour
18:00 — 20:00
70 — 80 BPM
Solo saxophone
Soft entry, room filling, brand-led playlist.
Tonight
Ari Veil — tenor sax
— / Platform
Your venue’s music,
on one screen.
You stop thinking about music programming. We do the planning, the confirmations, the math — and show you everything on a single dashboard your team can read. Tap the screens below; they’re interactive previews of what your venue actually sees.
24
Nights / month, planned
11:00
Daily confirmation cutoff
38 min
Avg change-request turnaround
01
PlannedYour month, on one tappable screen.
Open it. Tap a day. See who plays.
The monthly calendar lives in your dashboard. Every set, every artist, every category — visible at a glance. Tap any night to see the lineup, sound-check times, format and backup. Plan around private events. Approve at a glance.
May 2026 · Marriott · JBR56 sets · 20 nights
Mon
Tue
Wed
Thu
Fri
Sat
Sun
SaxophoneDJVocalsPianoPercussionGuitar
Thu · 21 May · Today
21
Sets
3
18:00
Ari Veil
Solo sax · cocktail hour
Today
20:00
Sela
Vocal-led, solo
Today
22:00
Noir Cassette
DJ · open-format
Today
02
ConfirmedTonight, this week, this month.
Live. Visible. No questions.
By 11:00 each day your dashboard shows tonight's set as confirmed by the artist, with backup on standby. Week and month metrics tick up in real time. If something slips, you find out the same second we do — and we're already on it.
Live · Marriott JBR
Updated 09:42 GMT+4Tonight · 20:00
Ari Veil — Saxophone
4 sets × 20 min · Lounge floor
✓Confirmed by Ari at 09:42
Backup
Ophir Lane
Sound check
19:30
Status
On track
This week
0 / 6 confirmed
0 pending·0 issues
This month
0 / 28 nights
4 private events
0
Confirmations sent today
0
Backup triggers (May)
0%
Delivery rate (30d)
Next 7 days
Fri 22
4
Sat 23
4
Sun 24
2
Mon 25
0
Tue 26
0
Wed 27
1
Thu 28
3
03
CommunicatedEvery email, branded. Every reply, tracked.
Real emails. Real templates. Sent on time.
Day-of confirmations to artists. Monthly reports to your leadership. Programming updates to your ops team. Booking confirmations to your roster. Every message is branded, logged, and visible — both to us and to you.
Inbox · sample4 threads
FromAdam, S Groove <[email protected]>Toari.veil@emailSubjectConfirm tonight’s set — Marriott JBR · 20:00SentToday · 08:15
Vol. I · MMXXVIHi Ari,
You’re booked for tonight, Thursday 21 May:
Tonight · 20:00 — 21:20
Marriott — JBR · Lounge floor
Solo saxophone · 4 sets × 20 minutes
Sound check 19:30
Sound check 19:30
Tap one button below — that’s it. We’ll handle everything else.
Confirm tonight ✓I can’t make it
If we don’t hear from you by 18:00, your backup (Ophir Lane) will be activated automatically and your fee released to him. Reply to this email or WhatsApp +971 58 582 0397.
— Adam,
S Groove Bookings
S Groove · Music programmingsgroove.com
04
BudgetedYou see exactly where the money goes.
Talent. Ops. Backups. Platform.
Every AED is accounted for. Tap each segment to see what it buys. Compare against the DIY equivalent — the time, the missed nights, the scrambles. The platform doesn't just save money; it shows you that it does.
Budget breakdown · AED / monthBespoke per programme
A typical single-venue retainer
AED 25,000
per month · sample
Range
18 — 35,000
depending on cadence + roster size
depending on cadence + roster size
Where it goes
Artist fees
Direct fees to performing artists — what your AED actually buys for your room. Negotiated, locked monthly, paid as pass-through.
- ▸Saxophone · AED 1,200 per set
- ▸DJ · AED 1,200 per set
- ▸Drums & percussion · AED 1,300+ per set
- ▸Violin · AED 1,200+ per set
- ▸Vocal · AED 1,100—1,400 per set
- ▸Fire show dancers · AED 1,100+ per set
- ▸Costume dancers · AED 900 per set
- ▸Typical mix: ~18–20 sets per month
DIY equivalent · what you save
To replicate this in-house — coordinating eight freelancers, running confirmations, chasing replacements, compiling reports — costs roughly AED 41,000/month when you count time + risk + missed nights.
- Coordinator time · ~12 hrs/mo at AED 500/hrAED 6,000
- Missed sets / wrong-vibe nights (avg 2–3/mo)AED 8,000
- Replacement scrambles (avg 3 × 4 hrs)AED 2,000
- Curation + research timeAED 3,000
- Direct artist fees (full per-set rates, no roster pricing)AED 22,000
05
ReportedNumbers your leadership will read.
One page. Once a month. Automatic.
On the 1st of every month, a one-page report. Nights performed, spend by category, dwell time correlation, programming evolution. The data to defend the music budget — or grow it.
Monthly report · MayOne page
24
Nights
8
Artists
+18%
vs April
What moved the room
- ▸Vocal-led peaks lifted average dwell time by 27 min.
- ▸Deep house after 23:00 raised bar spend by 14%.
- ▸Sax-only Sundays under-performed — moving to duo.
06
IteratedChange requests in one sentence.
Resolved in 38 minutes on average.
“Move Friday to vocal-led for the next four weeks.” That's the whole request. We re-programme, notify artists, lock backups, refresh your calendar — usually within an hour. No drafting emails to eight freelancers.
Request · 09 May 09:14Resolved · 09:42
You said
“Move Friday nights to vocal-led for the next 4 weeks.”
We did
- ·4 Friday nights re-programmed
- ·3 vocalists assigned · backups locked
- ·Your calendar updated · venue notified
Average turnaround on change requests · 38 min
— / What a night looks like
One programmed evening,
in real time.
A typical Friday night at a partner Marriott property — JBR. Six hours, four artists, one arc from cocktail hour into late.
Dining peak
20:00 — 22:00
90 — 100 BPM
Vocal-led duo
Jazz standards, French chanson, gentle build.
Tonight
Sela + Méo — vocals + piano
After-dinner
22:00 — 00:00
110 — 118 BPM
DJ — open-format
House build-up, vinyl-led, room shift.
Tonight
Noir Cassette — open-format
Late hours
00:00 — 02:00
120 — 124 BPM
DJ — afro / deep
Afro-house and melodic techno, sustained.
Tonight
Atlas Roux — afro-house
— / What this means for you
You stop counting.
We count for you.
01
We plan around your room
Every booking is shaped by your floorplan, guest profile and the rhythm of your week. Not a one-size playlist. Not a freelancer's personal taste.
02
No black box
Your venue gets read-only access to everything — calendar, confirmations, monthly reports. You always know what is planned and why.
03
One contact, one calendar
Replace eight freelancers, eight WhatsApp threads and eight monthly chases with one agency, one dashboard, one monthly conversation.