Brief for leadership · A4
Music programming for premium hospitality · Dubai · UAE
Vol. I — MMXXVI
sgroove.com
sgroove.com
An agency for venues that
stopped guessing about music.
S Groove designs and runs the monthly music programme for premium UAE hospitality. Forty-plus vetted artists. Day-of confirmations. One contract. One invoice. One dashboard visible to your team.
24
Nights / month, planned
11:00
Daily confirmation cutoff
38 min
Avg change-request turnaround
What we deliver
- Programming. A weekly arc tailored to floorplan, guest profile and dining rhythm.
- Curation. Audition-vetted roster across sax, DJ, vocals, piano, percussion, guitar.
- Operations. Day-of confirmations, backup roster on standby, in-set transitions managed.
- Reporting. One-page monthly review with dwell-time correlation and spend impact.
- Billing. One consolidated invoice. Permits and performance rights handled on our side.
Currently programming for
- · Marriott International — multiple properties
- · Jumeirah Group — multiple properties
- · Aqua Hospitality — multiple properties
- · Independent 5★ properties — on request
Risk & trust
- · UAE-licensed, AED 1M public liability insurance
- · Backup roster auto-triggered if confirmation slips
- · 30-day notice. No exit fees.
Investment
AED 18 — 35,000
per month
per month
Single venue · Bespoke per programme
Commitment
3 months minimum
30 days notice
30 days notice
First month treated as trial
Onboarding
14 days
from first call
from first call
Discovery · Draft · Approval · Live
Talk to a partner