Vol. ILive music ends at 02:00. Background music is always on — through brunch, sunset, dinner, late hours. A DJ-curated stream that matches the room’s pulse hour by hour. No staff doing playlist roulette on a laptop. No Spotify ads breaking the mood. No explicit tracks at 11 in the morning.
24/7 atmosphere. Daypart-scheduled. DJ-curated, ad-free, brand safe. Same room, different chapter every two hours.
Curated artists physically performing in your room during peak hours — sax, vocals, DJs. Designed and run by S Groove agency.
Most of our partners run both. Background covers 19 hours of the day in a single AED 1,100–4,400 line item. Live takes over for the 5 peak hours that matter most. One conversation, two contracts, unified atmosphere.
A typical 24-hour cycle at a partner venue — eight musical chapters from after-hours to late peak. Pulled from the actual programming engine. Tap a chapter to see vibe, BPM, sample tracks. The current chapter is highlighted in real time based on your local hour.
8 to 10 musical chapters per day. Morning coffee, brunch lift, lunch service, sunset shift, dinner peak, late hours — each tuned to the room's pulse hour by hour.
Choose the format. DJ-mixed sets for seamless transitions and that 'someone is in the booth' feel. Or curated playlists if you prefer the on/off control.
Every track handpicked by our music team. Ad-free, explicit-free, no Spotify suggestions hijacking the mood. The music belongs to your room, not a recommendation algorithm.
Locked schedule. Staff can adjust volume, not what plays. Your atmosphere stays on-brand whether the manager is in or not — no more laptop-DJ Tuesday nights.
Different floor, different atmosphere — lounge ground floor, rooftop, private dining, spa. Each zone gets its own programme, all controlled from one dashboard.
Fresh tracks every month — never the same playlist on loop. The programme evolves with seasonal shifts, your venue's data, and what's trending in your scene.
All tiers are monthly, no setup fee, cancel with 30 days notice. Music licensing handled on our side — you don’t need a separate PRO/PPL account.
Background music carries your room 19 hours a day. For the 5 hours that drive the bulk of revenue — dinner peak and late — bring in our live roster. Sax, vocals, DJs. Same contact, same dashboard, one combined monthly summary.
First call covers your room type, hours, guest profile and existing audio setup. Within 48 hours you’re streaming. First month treated as a trial — cancel anytime, no kill fee.